Moe Sbaiti, founder of Metadata Marketer, conducting a hands-on analysis of an AI tool.

About Moe Sbaiti

You run a small business.

You’re the CEO, the marketer, the writer, and the IT department, all at once.

Every day, you see another post yelling: “37 NEW AI TOOLS YOU NEED!” You click. You read. You leave more confused than when you started.

You don’t need more tools. You need a trusted expert to point and say:

“Use this one. Skip the rest. Here’s the plan.”

The Problem

Externally, hundreds of AI apps claim they’ll change your business. Most just slow you down.

Internally, you feel overwhelmed. You’re tired of the hype and terrified of wasting money on another useless subscription.

The real problem? Technology should serve your business, not give you a second job. You’re stuck testing apps when you should be making sales.

My Story

Hi, I’m Moe Sbaiti.

I’m not a Silicon Valley theorist. I’m an operator from Montreal who learned business the hard way.

  • For 16 years, I ran restaurants. One slow Tuesday could kill the entire month.
  • For 6 years, I coached fitness clients. A bad plan didn’t just fail; it hurt people and my reputation.
  • For 4 years, I marketed my own e-commerce store. Bad ads meant I couldn’t pay the rent.

I learned two things very quickly: systems beat hustle, and profit is the only scoreboard that matters.

In 2023, I went all-in on AI. I have personally tested hundreds of tools with my own time and money. I document every click, bug, and breakthrough. I turn technical jargon into clear, profitable strategies you can take to the bank.

My Plan for You

My method is simple: Test. Cut. Share.

  1. I test everything. I give the same real-world tasks to every tool in a category.
  2. I cut ruthlessly. If it crashes, costs too much, or requires a PhD to operate, it’s out.
  3. I share the winners. I show you exactly how to use the best tools, what they really cost, and the ROI you can expect.

If I recommend a tool, it’s because I’ve already trusted it for my own clients. If a tool is overhyped, I’ll be the first to tell you why.

Your First Win

You can keep scrolling through random “Top 10” lists on YouTube…

Or you can grab my free AI Short-List.

It’s the nine essential tools I recommend to all my paying clients showing you exactly how each one works. It takes 30 seconds to access and will save you 30 hours of wasted effort.

(No email required. No sales pitch. Just a simple, high-value page.)

The Cost of Guessing

Keep guessing, and you will:

  • Burn cash on overlapping and forgotten subscriptions.
  • Miss deadlines while you fight with buggy, complicated software.
  • Watch your competitors who chose the right tools pull ahead.

I’ve made those mistakes. I built Metadata Marketer so you can skip the pain.

The Goal

Imagine this:

Monday, 9:00 AM: You open a single dashboard. Your entire week of social posts, newsletters, and video clips is scheduled and ready to go.

Monday, 9:15 AM: You’re sipping your coffee and working on what matters: closing deals, talking to partners, and planning your next big move.

Friday, 4:00 PM: The Stripe notification hits your phone. It’s your best sales week of the year.

You didn’t hire more staff. You built a smarter engine.

Ready to get started?

See My Latest Hands-On Reviews

— Moe

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